Changi Airport Group Elevates Passenger Experience with OpenSearch

Changi Airport Group improved its digital search experience by implementing OpenSearch, moving away from a basic keyword-based system to one with semantic understanding and flexible matching. This upgrade unified search across their website, app, e-commerce platform (iShopChangi), and airport services, significantly reducing failed searches and boosting engagement & sales. The new system includes features like synonym mapping, auto-complete, and “You May Also Like” recommendations, paving the way for future advancements in intent-aware search.