How we built Datadog Experiments

Datadog has rebuilt the acquired Eppo platform into Datadog Experiments, an upgraded tool that integrates A/B testing with observability data to accelerate decision-making. The platform features enhanced statistical efficiency through extended CUPED capabilities, more transparent global lift calculations, and easier metric verification via a "Copy SQL" feature. Additionally, it now incorporates real-time behavioral and performance metrics from RUM and Product Analytics to provide faster feedback during experiments.